this is the master template for individual audits. when a new audit is requested, this structure is duplicated and populated with real client data. all sections below are placeholder copy showing the intended shape and tone.
executive summary
two paragraphs in plain language. what i looked at, what i found at a high level, what the rest of the page covers. no jargon, no hedging.
the audit pulls from your google business profile, your website, your search rankings, and (if running) your google ads account. each section below has the screenshots, the data behind the finding, and the specific fix.
scoring at a glance
finding 1: {{finding_1_title}}
what i found
{{finding_1_what}}
why it matters
{{finding_1_why}}
what i would fix
- {{finding_1_fix_1}}
- {{finding_1_fix_2}}
- {{finding_1_fix_3}}
| estimated effort | {{finding_1_effort}} |
|---|---|
| estimated impact on bookings | {{finding_1_impact}} |
finding 2: {{finding_2_title}}
what i found
{{finding_2_what}}
why it matters
{{finding_2_why}}
what i would fix
- {{finding_2_fix_1}}
- {{finding_2_fix_2}}
finding 3: {{finding_3_title}}
what i found
{{finding_3_what}}
why it matters
{{finding_3_why}}
what i would fix
- {{finding_3_fix_1}}
- {{finding_3_fix_2}}
impact dimensioning
| finding | priority | effort | impact |
|---|---|---|---|
| {{finding_1_title}} | high | {{finding_1_effort}} | {{finding_1_impact}} |
| {{finding_2_title}} | medium | {{finding_2_effort}} | {{finding_2_impact}} |
| {{finding_3_title}} | medium | {{finding_3_effort}} | {{finding_3_impact}} |
30-60-90 day plan
first 30 days
- {{plan_30_1}}
- {{plan_30_2}}
days 31-60
- {{plan_60_1}}
- {{plan_60_2}}
days 61-90
- {{plan_90_1}}
- {{plan_90_2}}
ready to fix this?
reply to my last email with “let’s do it” and i will send next steps. no calls, no contracts. straight to the work.
if any part of this audit is unclear, reply with the section number and i will walk you through it.
— Fernando