insights
blog
playbooks for local service businesses: Google Ads, local SEO, Google Business Profile and websites, written by someone who runs these accounts every day, straight from the field.
google ads for clinics and medical practices: what you need to know
most clinics and medical practices depend on referrals. it works, but it’s inconsistent and hard to scale. google ads gives you a…
read →
how to optimize your website for local search (on-page seo guide)
most local business owners put all their energy into their google business profile. that makes sense. it shows up in the map…
read →
how much does a website cost for a small business?
what does a website really cost for a small service business? a breakdown of the 3 realistic tiers, cost components, and how…
read →
hiring an agency vs a freelancer for google ads: what’s better
if you’re running a local business and thinking about running google ads, one of the first decisions you’ll face is: do i…
read →
how to write google business profile posts that actually get clicks
google business profile posts are one of the most underused features in local marketing. they’re free. they take 5 minutes. and most…
read →
local seo for lawyers: how to rank higher in your city
lawyers spend some of the highest amounts per click in google ads. “personal injury lawyer” can cost $150+ per click. “criminal defense…
read →
how to track leads from google ads (without losing data)
you’re spending $2,000/month on google ads. your agency says it’s going great. but when you check your calendar, you can’t tell which…
read →
how to choose the right google business profile categories
choosing the right categories for your google business profile is one of the simplest things you can do to improve your local…
read →
google ads for dentists: a complete guide to getting more patients
most dental practices rely on referrals and word of mouth. that works, but it’s slow and unpredictable. google ads puts your practice…
read →
does your local business need a website in 2026?
if you run a local service business, you might be wondering whether you actually need a website. after all, you have a…
read →
how to get more google reviews for your local business
google reviews are one of the most powerful tools a local business has. they influence whether someone clicks on your listing, calls…
read →
what is local seo and why it matters for service businesses
if you run a service business (dentist, lawyer, plumber, clinic), your next customer is probably searching google right now. the question is:…
read →
from paper to practice
want this running in your business, not just on the blog?
get a free audit of your Google presence. I analyze it myself and show you where to start.
get your free audit →